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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing D. Sutton
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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
D. Sutton
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
224 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de octubre de 2009 |
| ISBN13 | 9780230611740 |
| Editores | Palgrave Macmillan |
| Páginas | 210 |
| Dimensiones | 138 × 216 × 17 mm · 356 g |
| Lengua | Inglés |
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