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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference Claes Fornell
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars.
256 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de noviembre de 2008 |
| Fecha de lanzamiento original | 2009 |
| ISBN13 | 9780230604063 |
| Editores | Palgrave Macmillan |
| Páginas | 256 |
| Dimensiones | 147 × 224 × 18 mm · 299 g |
| Lengua | Inglés |
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