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Strategic International Marketing: An Advanced Perspective T C Melewar
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Strategic International Marketing: An Advanced Perspective
T C Melewar
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
336 pages, 0
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de enero de 2012 |
| Fecha de lanzamiento original | 2011 |
| ISBN13 | 9780230580244 |
| Editores | Macmillan Education UK |
| Páginas | 336 |
| Dimensiones | 190 × 244 × 19 mm · 657 g |
| Lengua | Inglés |
| Editor | Gupta, Suraksha |
| Editor | Melewar, T. C. |
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