Surfing the Global Tide: Automotive Giants and How to Survive Them - M. Wynn-Williams - Libros - Palgrave Macmillan - 9780230579248 - 22 de abril de 2009
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Surfing the Global Tide: Automotive Giants and How to Survive Them

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.


288 pages, 12 black & white tables, 40 figures

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 22 de abril de 2009
ISBN13 9780230579248
Editores Palgrave Macmillan
Páginas 271
Dimensiones 155 × 235 × 20 mm   ·   560 g

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