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Sensory Marketing
B. Hulten
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
198 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de mayo de 2009 |
| ISBN13 | 9780230576575 |
| Editores | Palgrave Macmillan |
| Páginas | 183 |
| Dimensiones | 167 × 242 × 17 mm · 432 g |
| Lengua | Inglés |
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