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Brand Engagement - International Political Economy Series I. Buckingham
Brand Engagement - International Political Economy Series
I. Buckingham
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
232 pages, 3 black & white line drawings, 5 plates, 31 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de noviembre de 2007 |
| ISBN13 | 9780230573062 |
| Editores | Palgrave Macmillan |
| Páginas | 221 |
| Dimensiones | 157 × 241 × 19 mm · 508 g |
| Lengua | Inglés |
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