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Luxury Online: Styles, Systems, Strategies Uche Okonkwo
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Luxury Online: Styles, Systems, Strategies
Uche Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
384 pages, 221 colour illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de febrero de 2010 |
| Fecha de lanzamiento original | 2008 |
| ISBN13 | 9780230555365 |
| Editores | Palgrave Macmillan |
| Páginas | 360 |
| Dimensiones | 241 × 164 × 27 mm · 830 g |
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