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Contemporary Thoughts on Corporate Branding and Corporate Identity Management T C Melewar
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Contemporary Thoughts on Corporate Branding and Corporate Identity Management
T C Melewar
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
248 pages, 27 figures, 4 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de octubre de 2008 |
| ISBN13 | 9780230543140 |
| Editores | Palgrave Macmillan |
| Páginas | 230 |
| Dimensiones | 163 × 221 × 20 mm · 430 g |
| Lengua | Inglés |
| Editor | Karaosmano?lu, Elif |
| Editor | Karaosmanoglu, E. |
| Editor | Melewar, T. |
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