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The Political Marketing Game J. Lees-Marshment
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The Political Marketing Game
J. Lees-Marshment
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
272 pages, 0, 3 black & white illustrations, 7 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de marzo de 2011 |
| ISBN13 | 9780230537774 |
| Editores | Palgrave Macmillan |
| Páginas | 259 |
| Dimensiones | 144 × 217 × 24 mm · 521 g |
| Lengua | Inglés |
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