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Marketing Revealed: Challenging the Myths W. Burgers
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Marketing Revealed: Challenging the Myths
W. Burgers
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
208 pages, 2
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de diciembre de 2007 |
| ISBN13 | 9780230537149 |
| Editores | Palgrave Macmillan |
| Páginas | 192 |
| Dimensiones | 166 × 241 × 18 mm · 460 g |
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