Recomienda este artículo a tus amigos:
Media, Organizations and Identity Lilie Chouliaraki
Media, Organizations and Identity
Lilie Chouliaraki
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
232 pages, 5 figures, 4 black & white tables, 4 halftones
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de diciembre de 2009 |
| ISBN13 | 9780230515512 |
| Editores | Palgrave Macmillan |
| Páginas | 214 |
| Dimensiones | 140 × 216 × 18 mm · 396 g |
| Editor | Morsing, M. |
Mas por Lilie Chouliaraki
Mostrar todoMere med samme udgiver
Ver todo de Lilie Chouliaraki ( Ej. Hardcover Book y Paperback Book )