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Luxury Strategy in Action Jonas Hoffmann
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Luxury Strategy in Action
Jonas Hoffmann
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
224 pages, 6 black & white tables, 10 black & white halftones, 12 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de diciembre de 2011 |
| ISBN13 | 9780230354548 |
| Editores | Palgrave Macmillan |
| Páginas | 205 |
| Dimensiones | 239 × 164 × 18 mm · 472 g |
| Editor | Coste-Maniere, I. |
| Editor | Hoffmann, J. |
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