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Managing Corporate Communication: A Cross-Cultural Approach Rossella Gambetti
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Managing Corporate Communication: A Cross-Cultural Approach
Rossella Gambetti
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
552 pages, 20 black & white line drawings, 20 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de noviembre de 2012 |
| ISBN13 | 9780230348028 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 552 |
| Dimensiones | 155 × 231 × 29 mm · 703 g |
| Lengua | Inglés |
| Editor | Gambetti, Rosella |
| Editor | Quigley, Stephen |
