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The Rise of Marketing and Market Research - Worlds of Consumption Hartmut Berghoff
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The Rise of Marketing and Market Research - Worlds of Consumption
Hartmut Berghoff
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
326 pages, 10 black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de octubre de 2012 |
| ISBN13 | 9780230341067 |
| Editores | Palgrave Macmillan |
| Género | Cultural Region > French |
| Páginas | 312 |
| Dimensiones | 151 × 221 × 23 mm · 506 g |
| Editor | Berghoff, H. |
| Editor | Scranton, P. |
| Editor | Spiekermann, U. |
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