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Motoring the Future: VW and Toyota Vying for Pole Position Engelbert Wimmer
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Motoring the Future: VW and Toyota Vying for Pole Position
Engelbert Wimmer
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
288 pages, 22 figures, 6 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2011 |
| ISBN13 | 9780230299559 |
| Editores | Palgrave Macmillan |
| Páginas | 272 |
| Dimensiones | 164 × 233 × 22 mm · 580 g |
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