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Retail Internationalization in China: Expansion of Foreign Retailers L. Qixun Siebers
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Retail Internationalization in China: Expansion of Foreign Retailers
L. Qixun Siebers
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
192 pages, 0, 1 maps, 9 figures, 25 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de julio de 2011 |
| ISBN13 | 9780230293373 |
| Editores | Palgrave Macmillan |
| Páginas | 208 |
| Dimensiones | 143 × 223 × 19 mm · 453 g |
| Lengua | Inglés |
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