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Media Economics - Key Concerns in Media Studies Cunningham, Stuart (Queensland University of Technology, Kelvin Grove, Australia)
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Media Economics - Key Concerns in Media Studies
Cunningham, Stuart (Queensland University of Technology, Kelvin Grove, Australia)
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
192 pages, 7 black & white tables, 3 figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de mayo de 2015 |
| ISBN13 | 9780230293229 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 192 |
| Dimensiones | 129 × 212 × 10 mm · 250 g |
| Lengua | Inglés |
