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The Superpromoter: the Power of Enthusiasm Rijn Vogelaar
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The Superpromoter: the Power of Enthusiasm
Rijn Vogelaar
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
240 pages, 16 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de noviembre de 2010 |
| ISBN13 | 9780230285095 |
| Editores | Palgrave Macmillan |
| Páginas | 240 |
| Dimensiones | 163 × 244 × 20 mm · 498 g |
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