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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation F. Go
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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
F. Go
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
256 pages, 10 black & white tables, 24 figures, 5 black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de octubre de 2010 |
| ISBN13 | 9780230279544 |
| Editores | Palgrave Macmillan |
| Páginas | 234 |
| Dimensiones | 164 × 242 × 21 mm · 576 g |
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