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International Place Branding Yearbook 2011: Managing Reputational Risk Frank M. Go
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International Place Branding Yearbook 2011: Managing Reputational Risk
Frank M. Go
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
272 pages, 28 figures, 16 black & white tables, 3 black & white halftones
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de septiembre de 2011 |
| ISBN13 | 9780230279537 |
| Editores | Palgrave Macmillan |
| Páginas | 213 |
| Dimensiones | 162 × 240 × 21 mm · 558 g |
| Lengua | Inglés |
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