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Advertising to Children: New Directions, New Media Mark Blades
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Advertising to Children: New Directions, New Media
Mark Blades
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
272 pages, 10 black & white tables, 8 black & white halftones
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de agosto de 2014 |
| ISBN13 | 9780230252028 |
| Editores | Palgrave Macmillan |
| Género | Interdisciplinary Studies > Communication Studies |
| Páginas | 265 |
| Dimensiones | 218 × 144 × 20 mm · 498 g |
| Editor | Blades, M. |
| Editor | Blumberg, F. |
| Editor | Gunter, B. |
| Editor | Oates, C. |
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