Franchising Globally: Innovation, Learning and Imitation - I. Alon - Libros - Palgrave Macmillan - 9780230238282 - 31 de marzo de 2010
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Franchising Globally: Innovation, Learning and Imitation

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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.


272 pages, Illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 31 de marzo de 2010
ISBN13 9780230238282
Editores Palgrave Macmillan
Páginas 253
Dimensiones 147 × 225 × 21 mm   ·   544 g

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