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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness Yordanka Chobanova
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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
Yordanka Chobanova
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
288 pages, 9 colour tables, 18 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de agosto de 2009 |
| ISBN13 | 9780230230552 |
| Editores | Palgrave Macmillan |
| Páginas | 269 |
| Dimensiones | 163 × 221 × 21 mm · 453 g |
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