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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook J. Gray
The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
J. Gray
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
232 pages, 34 tables, 3 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de septiembre de 2010 |
| ISBN13 | 9780230222588 |
| Editores | Palgrave Macmillan |
| Páginas | 218 |
| Dimensiones | 223 × 142 × 18 mm · 385 g |