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Brand Storming: Managing Brands in the Era of Complexity M. Fioroni
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Brand Storming: Managing Brands in the Era of Complexity
M. Fioroni
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
240 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de diciembre de 2008 |
| ISBN13 | 9780230222434 |
| Editores | Palgrave Macmillan |
| Páginas | 223 |
| Dimensiones | 164 × 236 × 20 mm · 524 g |
| Lengua | Inglés |
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