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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding T. Moilanen
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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
T. Moilanen
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
216 pages, 0, 18 black & white tables, 10 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de diciembre de 2008 |
| ISBN13 | 9780230220928 |
| Editores | Palgrave Macmillan |
| Páginas | 202 |
| Dimensiones | 163 × 239 × 18 mm · 476 g |
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