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Advertising as Multilingual Communication H. Kelly-Holmes
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Advertising as Multilingual Communication
H. Kelly-Holmes
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
224 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de noviembre de 2004 |
| ISBN13 | 9780230217065 |
| Editores | Palgrave Macmillan |
| Páginas | 206 |
| Dimensiones | 140 × 216 × 12 mm · 291 g |
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