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The Nature of Marketing: Marketing to the Swarm as well as the Herd C. Brymer
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The Nature of Marketing: Marketing to the Swarm as well as the Herd
C. Brymer
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
224 pages, 2 figures, 3 colour illustrations, 22 colour illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de noviembre de 2008 |
| ISBN13 | 9780230203365 |
| Editores | Palgrave Macmillan |
| Páginas | 205 |
| Dimensiones | 161 × 240 × 18 mm · 639 g |
| Lengua | Inglés |
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