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Key Concepts in Public Relations - Key Concepts Sandra Cain
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Key Concepts in Public Relations - Key Concepts
Sandra Cain
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
264 pages, 36 black & white line drawings, 10 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de abril de 2009 |
| ISBN13 | 9780230203297 |
| Editores | Macmillan Education UK |
| Páginas | 264 |
| Dimensiones | 140 × 216 × 14 mm · 340 g |
| Lengua | Inglés |
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