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Beyond Hofstede: Culture Frameworks for Global Marketing and Management Cheryl Nakata
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Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Cheryl Nakata
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
304 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de julio de 2009 |
| ISBN13 | 9780230202399 |
| Editores | Palgrave Macmillan |
| Páginas | 290 |
| Dimensiones | 144 × 217 × 22 mm · 453 g |
| Editor | Nakata, Cheryl |
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