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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press J. Teboul
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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press
J. Teboul
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
178 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de septiembre de 2006 |
| ISBN13 | 9780230006607 |
| Editores | Palgrave Macmillan |
| Páginas | 172 |
| Dimensiones | 167 × 240 × 16 mm · 412 g |
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