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Nation Branding and International Politics Christopher S. Browning
Nation Branding and International Politics
Christopher S. Browning
Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.
240 pages, 2 photos, 3 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de octubre de 2023 |
| ISBN13 | 9780228018919 |
| Editores | McGill-Queen's University Press |
| Páginas | 240 |
| Dimensiones | 153 × 227 × 16 mm · 358 g |
| Lengua | Inglés |