In Defense of Negativity: Attack Ads in Presidential Campaigns - Studies in Communication, Media, and Public Opinion - John G. Geer - Libros - The University of Chicago Press - 9780226284996 - 1 de marzo de 2006
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In Defense of Negativity: Attack Ads in Presidential Campaigns - Studies in Communication, Media, and Public Opinion

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Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.


224 pages, 32 lline drawings, 12 tables

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 1 de marzo de 2006
ISBN13 9780226284996
Editores The University of Chicago Press
Páginas 218
Dimensiones 229 × 156 × 12 mm   ·   318 g

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