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In Defense of Negativity: Attack Ads in Presidential Campaigns - Studies in Communication, Media, and Public Opinion John G. Geer
In Defense of Negativity: Attack Ads in Presidential Campaigns - Studies in Communication, Media, and Public Opinion
John G. Geer
Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.
224 pages, 32 lline drawings, 12 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2006 |
| ISBN13 | 9780226284996 |
| Editores | The University of Chicago Press |
| Páginas | 218 |
| Dimensiones | 229 × 156 × 12 mm · 318 g |
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