Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion - Ted Brader - Libros - The University of Chicago Press - 9780226069890 - 2006
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Ted Brader
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion New edition

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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

280 pages, 14 tables, 52halftones, 30line drawings

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 2006
ISBN13 9780226069890
Editores The University of Chicago Press
Páginas 280
Dimensiones 151 × 228 × 20 mm   ·   428 g
Lengua Inglés  

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