Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research - Willis, Gordon (Cognitive Psychologist, Cognitive Psychologist, Applied Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute) - Libros - Oxford University Press Inc - 9780199957750 - 23 de abril de 2015
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Willis, Gordon (Cognitive Psychologist, Cognitive Psychologist, Applied Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute)
Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research

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It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.

274 pages, black & white illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 23 de abril de 2015
ISBN13 9780199957750
Editores Oxford University Press Inc
Género Aspects (Academic) > Sociological
Páginas 274
Dimensiones 141 × 219 × 18 mm   ·   317 g
Lengua Inglés  

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