Sun Tzu and the Art of Business: Six Strategic Principles for Managers - McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill) - Libros - Oxford University Press Inc - 9780199782918 - 26 de enero de 2012

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McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)
Sun Tzu and the Art of Business: Six Strategic Principles for Managers McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill) Revised edition

Name: Sun Tzu and the Art of Business: Six Strategic Principles for Managers
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Author: McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)

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Sun Tzu and the Art of Business: Six Strategic Principles for Managers

McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)

Revised edition

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.

288 pages, 21 illustrations

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	26 de enero de 2012
ISBN13	9780199782918
Editores	Oxford University Press Inc
Páginas	344
Dimensiones	146 × 209 × 24 mm · 446 g
Lengua	Inglés

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