Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini - Douglas T.; Kenrick - Libros - Oxford University Press Inc - 9780199743056 - 10 de febrero de 2012
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Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini

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Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, whorepresent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.


240 pages, Illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 10 de febrero de 2012
ISBN13 9780199743056
Editores Oxford University Press Inc
Páginas 208
Dimensiones 160 × 240 × 19 mm   ·   362 g
Lengua Inglés  
Editor Braver, Sanford L. (, Professor of Psychology, Arizona State University, USA)
Editor Goldstein, Noah J. (, Assistant Professor of Human Resourcesand Organizational Behaviour, University of California, USA)
Editor Kenrick, Douglas T. (, Professor of Psychology, Arizona State University, USA)

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