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Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini Douglas T.; Kenrick
Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini
Douglas T.; Kenrick
Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, whorepresent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.
240 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de febrero de 2012 |
| ISBN13 | 9780199743056 |
| Editores | Oxford University Press Inc |
| Páginas | 208 |
| Dimensiones | 160 × 240 × 19 mm · 362 g |
| Lengua | Inglés |
| Editor | Braver, Sanford L. (, Professor of Psychology, Arizona State University, USA) |
| Editor | Goldstein, Noah J. (, Assistant Professor of Human Resourcesand Organizational Behaviour, University of California, USA) |
| Editor | Kenrick, Douglas T. (, Professor of Psychology, Arizona State University, USA) |