Recomienda este artículo a tus amigos:
Seduction by Contract: Law, Economics, and Psychology in Consumer Markets Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law)
Seduction by Contract: Law, Economics, and Psychology in Consumer Markets
Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law)
Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
296 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de agosto de 2012 |
| ISBN13 | 9780199663361 |
| Editores | Oxford University Press |
| Páginas | 298 |
| Dimensiones | 161 × 240 × 21 mm · 614 g |
| Lengua | Inglés |