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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York)
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York)
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
416 pages, black & white tables, figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2012 |
| ISBN13 | 9780199655854 |
| Editores | Oxford University Press |
| Páginas | 416 |
| Dimensiones | 153 × 234 × 22 mm · 644 g |
| Lengua | Inglés |
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