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Marketing Research: Tools and Techniques Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster) 3 Revised edition
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Marketing Research: Tools and Techniques
Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster)
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
552 pages, Illustrations (chiefly col.)
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de marzo de 2013 |
| ISBN13 | 9780199655090 |
| Editores | Oxford University Press |
| Páginas | 552 |
| Dimensiones | 190 × 246 × 22 mm · 1,19 kg |
| Lengua | Inglés |
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