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The Oxford Handbook of Corporate Reputation - Oxford Handbooks Michael L. Barnett
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The Oxford Handbook of Corporate Reputation - Oxford Handbooks
Michael L. Barnett
The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.
528 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de septiembre de 2012 |
| ISBN13 | 9780199596706 |
| Editores | Oxford University Press |
| Páginas | 528 |
| Dimensiones | 176 × 249 × 34 mm · 748 g |
| Lengua | Inglés |
| Editor | Barnett, Michael L. (Professor and Vice Dean for Academic Programs, Professor and Vice Dean for Academic Programs, Rutgers Business School) |
| Editor | Pollock, Timothy G. (Farrell Professor of Entrepreneurship, Farrell Professor of Entrepreneurship, Smeal College of Business, Pennsylvania State University) |
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