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Reconnecting Marketing to Markets
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Reconnecting Marketing to Markets
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
296 pages, black & white tables, figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de enero de 2011 |
| Fecha de lanzamiento original | 2010 |
| ISBN13 | 9780199578078 |
| Editores | Oxford University Press |
| Páginas | 296 |
| Dimensiones | 157 × 233 × 22 mm · 498 g |
| Lengua | Inglés |
| Editor | Araujo, Luis (Lancaster University Management School) |
| Editor | Finch, John (University of Strathclyde Business School) |
| Editor | Kjellberg, Hans (Stockholm School of Economics) |
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