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Inside Marketing: Practices, Ideologies, Devices Detlev Zwick
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Inside Marketing: Practices, Ideologies, Devices
Detlev Zwick
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
384 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de febrero de 2011 |
| ISBN13 | 9780199576746 |
| Editores | Oxford University Press |
| Páginas | 376 |
| Dimensiones | 162 × 240 × 27 mm · 724 g |
| Lengua | Inglés |
| Editor | Cayla, Julien (Senior Lecturer in Marketing, Australian School of Business and Visiting Associate Professor, Euromed Management) |
| Editor | Zwick, Detlev (Associate Professor of Marketing, Schulich School of Business, York University, Toronto, Canada) |
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