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The Oxford Handbook of Strategic Sales and Sales Management - Oxford Handbooks David W Cravens
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The Oxford Handbook of Strategic Sales and Sales Management - Oxford Handbooks
David W Cravens
The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
660 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de marzo de 2011 |
| ISBN13 | 9780199569458 |
| Editores | Oxford University Press |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 664 |
| Dimensiones | 183 × 257 × 42 mm · 1,24 kg |
| Lengua | Inglés |
| Editor | Cravens, David W. (Emeritus Professor of Marketing, Neeley School of Business, Texas Christian University) |
| Editor | Le Meunier-FitzHugh, Kenneth (Lecturer in Marketing, University of East Anglia) |
| Editor | Piercy, Nigel F. (Professor of Marketing & Strategy and Associate Dean, Warwick Business School, The University of Warwick) |
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