Advertising: A Very Short Introduction - Very Short Introductions - Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) - Libros - Oxford University Press - 9780199568925 - 24 de junio de 2010
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Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)
Advertising: A Very Short Introduction - Very Short Introductions

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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

160 pages, 15 black and white halftones

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 24 de junio de 2010
ISBN13 9780199568925
Editores Oxford University Press
Páginas 160
Dimensiones 113 × 172 × 9 mm   ·   138 g

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