Recomienda este artículo a tus amigos:
Marketing Semiotics: Signs, Strategies, and Brand Value Oswald, Laura R. (Associate Professor of Advertising, University of Illinois at Urbana-Champaign, and Director, Marketing Semiotics Inc)
Precio
$ 92,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 23 de jun. - 10 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Marketing Semiotics: Signs, Strategies, and Brand Value
Oswald, Laura R. (Associate Professor of Advertising, University of Illinois at Urbana-Champaign, and Director, Marketing Semiotics Inc)
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
232 pages, illustrations, tables and figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de abril de 2012 |
| ISBN13 | 9780199566501 |
| Editores | Oxford University Press |
| Páginas | 232 |
| Dimensiones | 154 × 229 × 12 mm · 399 g |
| Lengua | Inglés |
![Cover for Harris Jr., H. Stephen (Partner, Partner, Winston & Strawn LLP) · Anti-Monopoly Law and Practice in China (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/089/9780198704089.jpg?harris-jr-h-stephen-partner-partner-winston-strawn-llp-2027-anti-monopoly-law-and-practice-in-china-paperback-book&class=scaled&v=1471196294)
![Cover for Gilmore, Stephen (Professor of Family Law and Vice-Dean, Professor of Family Law and Vice-Dean, King's College London) · Hayes & Williams' Family Law (Paperback Book) [8 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/233/9780192866233.jpg?gilmore-stephen-professor-of-family-law-and-vice-dean-professor-of-family-law-and-vice-dean-king-s-college-london-2027-hayes-williams-family-law-paperback-book&class=scaled&v=1677285021)
![Cover for Pink, Thomas (Emeritus Professor of Philosophy, Emeritus Professor of Philosophy, King's College London) · Free Will: A Very Short Introduction - Very Short Introductions (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/826/9780198862826.jpg?pink-thomas-emeritus-professor-of-philosophy-emeritus-professor-of-philosophy-king-s-college-london-2027-free-will-a-very-short-introduction-very-short-introductions-paperback-book&class=scaled&v=1779708645)
![Cover for Gormley, Laurence (Professor of European Law & Jean Monnet Professor, Professor of European Law & Jean Monnet Professor, University of Groningen) · EU Taxation Law (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/403/9780198735403.jpg?gormley-laurence-professor-of-european-law-jean-monnet-professor-professor-of-european-law-jean-monnet-professor-university-of-groningen-2027-eu-taxation-law-hardcover-book&class=scaled&v=1619907403)
