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Public Relations
Gordon, Averill Elizabeth (Senior Lecturer at AUT University, Auckland, New Zealand)
This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.
432 pages, 100 (photos and figs)
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de mayo de 2011 |
| ISBN13 | 9780199565740 |
| Editores | Oxford University Press |
| Páginas | 432 |
| Dimensiones | 189 × 246 × 18 mm · 929 g |
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