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Strategic Customer Management: Strategizing the Sales Organization Piercy, Nigel F (Professor of Marketing and Strategy, Warwick Business School)
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Strategic Customer Management: Strategizing the Sales Organization
Piercy, Nigel F (Professor of Marketing and Strategy, Warwick Business School)
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.
344 pages, numerous figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de mayo de 2009 |
| ISBN13 | 9780199544509 |
| Editores | Oxford University Press |
| Páginas | 344 |
| Dimensiones | 164 × 240 × 25 mm · 657 g |
| Lengua | Inglés |
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