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Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies Venzin, Markus (, Associate Professor for International Strategic Management, Bocconi University, Italy)
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Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies
Venzin, Markus (, Associate Professor for International Strategic Management, Bocconi University, Italy)
This book explores the issues that arise for banks in their strategic choices as they move into new international markets. It focuses on fundamental strategic decisions such as when, where, and how to enter foreign markets and how to design the organizational architecture of the multinational financial services firm.
392 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de enero de 2009 |
| ISBN13 | 9780199535200 |
| Editores | Oxford University Press |
| Páginas | 386 |
| Dimensiones | 166 × 241 × 22 mm · 805 g |
| Lengua | Inglés |
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