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Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America Han, Hahrie (Associate Professor of Political Science, Associate Professor of Political Science, Wellesley College)
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Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America
Han, Hahrie (Associate Professor of Political Science, Associate Professor of Political Science, Wellesley College)
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money - they are about boots onthe ground and cultivating leaders.
272 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de enero de 2015 |
| ISBN13 | 9780199394609 |
| Editores | Oxford University Press Inc |
| Páginas | 272 |
| Dimensiones | 158 × 236 × 21 mm · 358 g |
| Lengua | Inglés |
| Colaborador | Jeremy Bird |
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